In the last few years more job seekers are creating LinkedIn profiles because it is common knowledge that recruiters are heavily using it to search for potential candidates. The mistake many are making is copying and pasting their resume content into the LinkedIn profile.
LinkedIn has many features that let you highlight different aspects of your career (beyond what can be shown in a resume). Take advantage of what LinkedIn has to offer! A savvy job seeker knows that the LinkedIn profile should complement the resume, not be an exact copy of it.
Here are three things to keep in mind:
- A resume is written in 3rd person and a LinkedIn profile is written in 1st person. LinkedIn gives you the opportunity to show your more personable side. Where resumes are written with a more formal approach, never using pronouns; the LinkedIn profile encourages people to speak about themselves in a personal way that engages the reader.
- More space to tell your story on LinkedIn. Part of the job seeker’s branding strategy should be telling their story. Since resumes are written very tightly to fit page restrictions, applicant tracking systems criteria, and so on, they are limited in what they can say about you. LinkedIn profiles do have character limits too, but you can say a lot in 2000 characters – and that’s just in the summary area. You get another 2000 characters for each job you list.
- You can add media on LinkedIn. Start with your profile picture! Many European and global companies expect a picture on a resume, typically that is not the norm in the U.S. However, having a professional photo on your LinkedIn profile is crucial to optimizing it. Some recruiters will pass on potential candidates who do not have a picture posted.
LinkedIn also provides areas where you can add PowerPoint slides, videos, links to websites, and attachments such as your resume. These additional media resources add depth to who you are and what you can do for a potential employer.
Use these tips on your LinkedIn profile to enhance the content and presentation, and get the attention of recruiters and hiring managers.
[photo courtesy of freedigitalphotos.net]